Daffa

I'm Daffa, a Strategic Communication student at UGM who is skilled in full-stack marketing. Currently mastering Agentic AI to optimize marketing workflows.

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Case Studies

Discover how I collaborate to tackle real cases and bring solutions through marketing.

Awards

Two Awards in the Content Competition as Director.

What I Bring to the Table

How I can help your team drive performance in three marketing fields.

Campaign Marketing

Build on real insights and clear objectives to deliver impactful business solutions.

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What you get

  • Audience research and insight
  • Campaign concept and key message
  • Channel and activation plan
  • KPIs and a way to evaluate them

Digital Marketing

From selecting media to operating digital ads, all to optimize sales performance.

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What you get

  • High quality social media content
  • SEO writing and optimization
  • Paid ads operation
  • Performance reporting

Clear Marketing Workflow

Each stage provides clear direction for the next, forming a repeatable and scalable framework.

  1. Gather the Insight

    Dig into internal and external data to find the insight that is actually useful.

    You get An insight brief

  2. Set the Objective

    Turn the insight into SMART goals, so success is defined before anything moves.

    You get SMART goals and KPIs

  3. Build the Strategy & Tactics

    Craft the key message, choose the channels, and design the tactical program, all tied to the objective.

    You get Key message, grand strategy, and tactical plans

  4. Evaluate

    Measure against KPIs, learn what worked, and make the next campaign sharper.

    You get A KPI review and next steps

Each result feeds the next insight

Optimized With Agentic AI

Every stage of the workflow above, from research to evaluation, is optimized with agentic AI, utilizing a human-in-the-loop approach to curate, direct, and preserve authentic craftsmanship.

Daffa standing outdoors under a bright blue sky

I Know How to Impress People

I'm Daffa. I spent most of my university years learning how to impress people through marketing. Currently, I'm mastering agentic AI to optimize marketing workflows, so I can sleep well at night. Thanks to a structured approach, I never have to guess my next move.

With 2+ years of experience in the creative ecosystem, I have authored a digital book, mentored on marketing in my organization, won content competitions, and earned a digital marketing certification alongside ten media skills credentials. Needless to say, you won't have to question my passion. I'm ready to bring this exact energy and passion to your team.

GPA
3.78 / 4.00
Dean's List
6 consecutive semesters
Based in
Sleman, Yogyakarta
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Experienced With

My Creative Stack

Daffa is a creative and innovative individual who loves to experiment with everything he pursues, from digital art and fine arts to business and marketing.

Ammar Rafi H. H.General Secretary, Jama'ah Shalahuddin UGM 2024/2025
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