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Competition Entry

Berani Bersama NIVEA

Everyone knows what sunscreen is for. For NIVEA's new sunscreen launch, we brought that idea to life in a dramatic, engaging ad.

Issued by
Pinasthika x NIVEA
Type
Competition entry · Team project
Responsibilities
  • Creative Directing
  • Copywriting
  • Video Production
  • Editing
Title slide: the word BERANI in large white capitals above the hashtag #bersamaNIVEA, on a solid blue background.Watch the video

Challenges

  • Turn four technical ingredients into a story people want to watch, not a list of specs.
  • Reach students who feel insecure about sun-damaged skin, without the fear tone NIVEA avoids.
  • Keep NIVEA's optimistic, humble tone in a fast social format, without it feeling staged.
  • Deliver the concept, copy, and final video as a team, on a tight competition deadline.

Strategies

  • Started from a real student moment: midday heat, harsh sun, and skin that looks tired.
  • Built the idea "BERANI #bersamaNIVEA" around confidence, so sunscreen becomes a tool to feel brave, not a fix for fear.
  • Let the visuals show all four ingredients' benefits, with no long explanation.
  • Edited the video short, punchy, and made for the platform, so people don't skip it.
    • A still from the ad, a student's silhouette standing in front of a huge yellow sun.
    • A still from the ad, a NIVEA sunscreen tube glowing above a dark silhouette against a yellow light.
    • A still from the ad, a NIVEA Super C+ sunscreen tucked into the side pocket of a black backpack.
    • A still from the ad, a student with a backpack standing on a stone wall under a blue sky, beside a warning sign and a passing cyclist.
    • A still from the ad, a traffic light glowing red against a clear blue sky.
    • A still from the ad, the NIVEA Extra Bright Super C+ body serum on a glowing orange sun, framed by SPF 50 PA+++, glutathione, 50x vitamin C and niacinamide.
    • A still from the ad, a student with a backpack walking through glass doors under the words "Berani Bersama NIVEA Super C+ Vitamin Body Serum".
  • Behind the scenes, three team members pull faces for a selfie by a black iron fence, one of them holding a camera.

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